Conversion Rate Calculator
Calculate the conversion rate from visitors to customers for your website or campaign.
Published by:
isCalculator Editorial Team
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How to use this tool?
This calculator computes your conversion rate as a percentage. Follow these steps:
- Enter Number of Visitors — total unique visitors or sessions (must be greater than 0).
- Enter Number of Conversions — completed actions (e.g., purchases, sign-ups). Can be 0.
- Click "Calculate" — the result displays instantly.
How it works: The formula is (Conversions ÷ Visitors) × 100. For example, 50 conversions from 1,000 visitors gives 5.00%.
Tip: Use whole numbers only. The calculator accepts any non-negative conversion count, but visitors must be greater than zero.
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Frequently Asked Questions
Conversion rate is the percentage of visitors who complete a desired action (conversion) out of the total number of visitors.
Divide the number of conversions by the total number of visitors and multiply by 100.
Average conversion rates vary by industry, but a rate between 2-5% is typical for e-commerce.
